Before You Reorder for Christmas, Shop Your Own Jewelry Inventory

From holiday sparkles to everyday jewelry and corporate gifts employees will love.

Flipping through holiday inventory catalogs doesn’t look much different from one year to the next. Festive snowflakes and holiday-themed earrings and charms. Sparkly studs for New Year’s and seasonal events. Minimalist hoops and pendants that sell year-round. Items you can personalize for end-of-year gifts.

Although you may add a few festive pieces to the mix, most retailers’ holiday inventories don’t look much different than their current inventory. You just need to perfect how you combine, name, and market top options to appeal to those shopping for themselves and others.

Repurposing Your Best-Selling Earrings

Earrings are a best-seller year-round, and for the holidays. You already know what studs, hoops, and huggies your customers want most. If you haven’t yet, reorder and bundle your top SKUS together in sets of 3 or 5 for the holiday season.

Be strategic by pairing:

• Ready-made stacks for those with multiple piercings.
• Both everyday and special event bundles.
• Dainty studs with hoops and 7, 8, and 10mm huggies.
• A snowflake, sparkly, holiday addition to some bundles.
• Sterling silver, gold-plated, and mixed metal bundles.

Create a Small Holiday Collection

Even if your buyers have a refined sense of style, add at least a few fun snowflake, Santa hat, and holiday pieces to your collection. Sell these pieces solo, as seasonal bundles, and mix them in with everyday pieces.

If it’s your first season testing holiday jewelry, order in batches. Track what sells to help you determine what to stock next year.

Add a Few Sparkly Jewelry Bundles to the Mix

Whether you’re looking to add earrings, necklaces, rings, or bracelets to your inventory, be sure to add some sparkle. White cubic zirconia and moissanite is a top pick for the season, but don’t forget pearls and birthstone jewelry.

Lean into the trends your demographic already prefers to pair:

• Lifestyle-themed bundles.
• Stackable bracelet sets.
• Matching earrings and necklace sets.
• A necklace with mix-and-match pendants.
• 2 or 3 chain necklace sets designed to layer.

Custom Corporate and Team Gifts

Don’t forget your team or local organizations looking for personalized gifts. Custom Ink conducted a “2026 Holiday Gift Survey” of employers and employees. The results found that 94% of employees value gifts that feel personalized.

This means thinking beyond adding their name to a beverage bottle, t-shirt, or tote. Something that feels customized for the group, team, or individual. A custom pin or other jewelry is perfect for schools, sororities, clubs, and a range of businesses.

How to reach these organizations?

Reach out to local HR teams, university offices, sororities, and event planners. Also, add your customizable options to your newsletter, as your existing customers might have group buying power.

Partner With a Reliable Supplier

The holiday season is here, and when you sell out, you need a supplier who can fill the gap fast. “925SilverJewelry by Phoenix Manufacturing” is a Thailand-based wholesaler that delivers ready-made stock in 7 to 10 days. Choose from thousands of sterling silver and gold-plated sterling silver pieces, including fun holiday-themed jewelry. They have a reliable supply chain, guarantee product consistency, and provide metal purity certifications for all production runs.

Your best holiday jewelry collection might already be on your shelves. Bundle, name, and add your seasonal pairings to your displays, newsletters, and socials!