Tag: influencer marketing

Adventures in Miscommunication – or How I Ended up with a Bib and a Box of Tweezers

I usually try and make sure I understand exactly what a company wants when I agree to try out a product or promote anything. I also only agree to promote products I'd actually use, and post honestly about my experience. But sometimes, something goes wrong somewhere and I end up with something completely different than … Continue reading Adventures in Miscommunication – or How I Ended up with a Bib and a Box of Tweezers

The Time I Unintentionally Made Poop Emoji Cupcakes

I’ve been doing little sampling parties lately, and each time I try to have fun with a new theme or activity. When I got the chance to sample and share Miss Jones Baking Co. organic cake mix and frosting through MomsMeet.com, I got some crazy idea to try doing fancy frosting. I thought it would be … Continue reading The Time I Unintentionally Made Poop Emoji Cupcakes

The Importance of Girl Time

When we get older and grow out of slumber parties, get busy with work and family, girl time gets more rare as it's replaced by mom time, wife time and regular everyday adult woman time. Life takes the front seat and having girl friends over means planning around schedules, work and kids. It's too easy … Continue reading The Importance of Girl Time

Storytellers, The Secret Behind Brand Success

Word-of-mouth has always been the most valuable tool for generating brand success, but how do you get people talking about your brand? When I worked in promotions marketing 15 years ago, we relied heavily on street teams handing out fliers, samples and coupons. I worked in San Francisco and it seemed like every street corner … Continue reading Storytellers, The Secret Behind Brand Success

Under the Influence – Finding a New Blogging Niche

Back in the day, influencer positions mostly belonged to actual celebrities like movie stars and famous models. Thanks to social media, the new influencers on the block are regular people that like to post their stuff online, like me. I fell into the influencer niche because I’m a sucker for free samples. Like honestly, if … Continue reading Under the Influence – Finding a New Blogging Niche