Word-of-mouth has always been the most valuable tool for generating brand success, but how do you get people talking about your brand? When I worked in promotions marketing 15 years ago, we relied heavily on street teams handing out fliers, samples and coupons. I worked in San Francisco […]
It’s all fun and games until you turn it into work, and that’s exactly what I did when I signed up for this mission from Smiley360 and Sleep Number. I was having fun, sampling stuff left and right, but high on the prospect of free goodies I took […]
Back in the day, influencer positions mostly belonged to actual celebrities like movie stars and famous models. Thanks to social media, the new influencers on the block are regular people that like to post their stuff online, like me. I fell into the influencer niche because I’m a […]
Geek Mamas 