Social media is all about the numbers, and people are often impressed when someone boasts a million plus followers on any platform, but what if they bought those followers? How can you tell? It's easy to do, and easy to spot fake followers and engagement when you know what to look for.
I recently tried a marketing lesson thing that was supposed to unlock some sort of magical secret to using Twitter effectively and growing your audience. The main lesson I got out of it: 1) Follow a bunch of people 2) Unfollow them if they don’t follow you back 3) Repeat It got more detailed than that of course, and there were some good tips for someone just starting out on targeting your market. But this seemed to be the core curriculum, and I just don’t agree with the method. It just seems a little silly, childish even. “I’ll follow you…