Why Inspiring Content is the Worst Instagram Comment Ever

We live in an age of social media influencers, where bigger follower numbers mean bigger campaigns and more money. Building a following and improving engagement takes a lot of time and effort, so many individuals and companies looking for a better presence are turning to bots instead of humans to get the job done. The problem … Continue reading Why Inspiring Content is the Worst Instagram Comment Ever

Clueless About Google Plus

Whenever I sign up for influencer marketing companies, they always ask to connect to my social media accounts, including Google+. I didn't have one yet, so I created one a few months ago to fill that request. The problem is I still have no idea what I'm doing! What the heck do you do with … Continue reading Clueless About Google Plus

Storytellers, The Secret Behind Brand Success

Word-of-mouth has always been the most valuable tool for generating brand success, but how do you get people talking about your brand? When I worked in promotions marketing 15 years ago, we relied heavily on street teams handing out fliers, samples and coupons. I worked in San Francisco and it seemed like every street corner … Continue reading Storytellers, The Secret Behind Brand Success

I Sold My Soul for a Free Pillow

It's all fun and games until you turn it into work, and that's exactly what I did when I signed up for this mission from Smiley360 and Sleep Number. I was having fun, sampling stuff left and right, but high on the prospect of free goodies I took on too much and that was my … Continue reading I Sold My Soul for a Free Pillow