Clueless About Google Plus

google plus logoWhenever I sign up for influencer marketing companies, they always ask to connect to my social media accounts, including Google+. I didn’t have one yet, so I created one a few months ago to fill that request. The problem is I still have no idea what I’m doing! What the heck do you do with this thing? I connected my blog so all my blog posts go there. I have three (just 3!) followers and one of them I got today. *I take that back, I’m now at two. I guess they didn’t like me. I’m obviously failing at plussing on Google.

View my (not so) Amazing profile here: Candy Keane on Google+

I feel like I’m stumbling around in a dark Google landscape randomly poking at things to see what they do. I have no idea what happens when I “+1.” Nothing as far as I can see.

So I want to know, what do YOU use your Google+ for? Please post your profile so I can follow you! And leave a tip for using it if you have one 😁

google-plus-funny

Storytellers, The Secret Behind Brand Success

seceret to brand successWord-of-mouth has always been the most valuable tool for generating brand success, but how do you get people talking about your brand? When I worked in promotions marketing 15 years ago, we relied heavily on street teams handing out fliers, samples and coupons. I worked in San Francisco and it seemed like every street corner in Union Square had somebody trying to hand you something. In recent years, those promo people are scarce, as companies focus more on getting their product into the right hands vs. wasting a lot of product with a mass sampling campaign.

So where did those street teams go? They got off the street and onto the information superhighway as social media started carving out a niche once only occupied by advertising and celebrity endorsements. We are living in an age of “If you tweet it, they will come.” And if they really like it, they will retweet and like and share and create a snowball effect with a reach much farther than you could pay for, and it all happens with the perfect story.

Nancy Behrman, founder and president of PR firm Behrman Communications, operates her company on the principle that the success behind every brand is an authentic well-told story. PR pros like Behrman are regularly seeking out media influencers to be part of those stories and share them.

Every brand has a story, and every story needs a good storyteller to really bring it to life. It’s not about just tweeting a one line ad or putting a photo of a product on Instagram and calling it a day. It’s about crafting a story and showing how that product pertains to everyday life. The story has become so central to our communication that Snapchat, Instagram and now even Facebook have stories options for when just one photo won’t do.

Blog posts are the perfect platform for presenting this story, but it takes a personal experience to weave a tale around a product and take it a step beyond just a plain product review. When it’s done well, you’ll have a story that draws in the audience, holds their attention, and hangs in their memory long after they’ve finished reading. That’s where the success lies, making an impression that lasts longer and goes deeper than an unwanted flier left on a windshield or an easily forgotten street sample.

* Post sponsored by Behrman Communications *

I Sold My Soul for a Free Pillow

sleep number pillowIt’s all fun and games until you turn it into work, and that’s exactly what I did when I signed up for this mission from Smiley360 and Sleep Number. I was having fun, sampling stuff left and right, but high on the prospect of free goodies I took on too much and that was my downfall.

I’m cool with the usual free stuff requirements – a blog or video and a few social shares. Something totally natural that you can work in without bugging people and looking like you totally sold out. And then, lured in by the promise of a free $90 pillow, I accepted the invitation to join the Sleep Number campaign.

Here’s what they want:

  1. Visit a Sleep Number store and get your number
  2. Share a photo to Facebook 4 times
  3. 2 Ad tweets
  4. 4 Photo shares to Twitter
  5. 2 Comments on Smiley360
  6. Report on sharing with 10 people face-to-face
  7. 2 Posts on Pinterest
  8. 2 Posts on Instagram

Visiting the store is quite a time investment for a busy mom. I was lucky they had a little Lego table set-up, but there were moments the toddler was zooming around the store squealing.

But the real killer is the social shares. One Facebook post, OK. People actually paid attention and posted their Sleep Number and it was kinda fun to see. But again and again…I’m probably losing friends and credibility with every post. Most of the time I feel like nobody is paying attention on Twitter so I loaded up my feed with as many tweets as I could.

And then this happened: In my rush to get it done, I tagged CrowdTap instead of Smiley360 and my posts were rejected! So not only did I already bug everybody, but I was going to have to do it AGAIN if I wanted to complete my mission. I had gone this far for the darn pillow, I wasn’t going to let it go, so I did it with an added apology to friends that I had let this happen.

I’m still waiting to see if my last posts were accepted, so fingers crossed. This better be the most wonderful damn pillow in the world. (and maybe I will post a photo of it because I Want to this time)

Getting my number at the Sleep Number store
Now give me my fancy pillow!