I keep seeing these long Instagram posts that go on and on as you scroll. Does anyone really read those to the bottom? Does anyone actually type in the link if one is included? I’m just curious. Please chime in.
From my own experience on my posts, people either read just the first line and then comment or don’t even read the post at all. It’s very rare that people will answer a question I’ve put at the bottom of a post. So when I see these looooooong posts that would be better suited to a blog, I just wonder if they are wasting their time with all that excessive text.
And those links that you can’t click. What’s the point? I’m doubting anybody actually types in some big ol’ long link, and if they do, they probably give up halfway through it and think “I’ll just Google this….” At least, that’s what usually happens with me. The only way to get people to use a link on Instagram is to put it in a story with a swipe-up, or change the link in your bio.
So that’s it. I’ve been doing a little more sponsored work on my SewGeekMama Instagram profile and am required to do longer posts and often put in a long link. So it got me wondering how long is too long? When do people lose interest? I feel like Instagram has always been more about the photo than the text! But these days sometimes the text doesn’t even match up with the photo and it’s just an excuse to post a cute outfit pic.
So if you actually read this all the way to the bottom, do me a favor and answer my question. Are long Instagram posts useless?