The Unfollowers, or The Super Annoying Trend of Following Just to Unfollow

I recently tried a marketing lesson thing that was supposed to unlock some sort of magical secret to using Twitter effectively and growing your audience. The main lesson I got out of it: 1) Follow a bunch of people 2) Unfollow them if they don't follow you back 3) Repeat It got more detailed than … Continue reading The Unfollowers, or The Super Annoying Trend of Following Just to Unfollow

Storytellers, The Secret Behind Brand Success

Word-of-mouth has always been the most valuable tool for generating brand success, but how do you get people talking about your brand? When I worked in promotions marketing 15 years ago, we relied heavily on street teams handing out fliers, samples and coupons. I worked in San Francisco and it seemed like every street corner … Continue reading Storytellers, The Secret Behind Brand Success