I Sold My Soul for a Free Pillow

sleep number pillowIt’s all fun and games until you turn it into work, and that’s exactly what I did when I signed up for this mission from Smiley360 and Sleep Number. I was having fun, sampling stuff left and right, but high on the prospect of free goodies I took on too much and that was my downfall.

I’m cool with the usual free stuff requirements – a blog or video and a few social shares. Something totally natural that you can work in without bugging people and looking like you totally sold out. And then, lured in by the promise of a free $90 pillow, I accepted the invitation to join the Sleep Number campaign.

Here’s what they want:

  1. Visit a Sleep Number store and get your number
  2. Share a photo to Facebook 4 times
  3. 2 Ad tweets
  4. 4 Photo shares to Twitter
  5. 2 Comments on Smiley360
  6. Report on sharing with 10 people face-to-face
  7. 2 Posts on Pinterest
  8. 2 Posts on Instagram

Visiting the store is quite a time investment for a busy mom. I was lucky they had a little Lego table set-up, but there were moments the toddler was zooming around the store squealing.

But the real killer is the social shares. One Facebook post, OK. People actually paid attention and posted their Sleep Number and it was kinda fun to see. But again and again…I’m probably losing friends and credibility with every post. Most of the time I feel like nobody is paying attention on Twitter so I loaded up my feed with as many tweets as I could.

And then this happened: In my rush to get it done, I tagged CrowdTap instead of Smiley360 and my posts were rejected! So not only did I already bug everybody, but I was going to have to do it AGAIN if I wanted to complete my mission. I had gone this far for the darn pillow, I wasn’t going to let it go, so I did it with an added apology to friends that I had let this happen.

I’m still waiting to see if my last posts were accepted, so fingers crossed. This better be the most wonderful damn pillow in the world. (and maybe I will post a photo of it because I Want to this time)

Getting my number at the Sleep Number store
Now give me my fancy pillow!
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The Unfollowers

I recently tried a marketing lesson thing that was supposed to unlock some sort of magical secret to using Twitter effectively and growing your audience. The main lesson I got out of it:

1) Follow a bunch of people

2) Unfollow them if they don’t follow you back

3) Repeat

It got more detailed than that of course, and there were some good tips for someone just starting out on targeting your market. But this seemed to be the core curriculum, and I just don’t agree with the method. It just seems a little silly, childish even. “I’ll follow you only if you follow me back!”

I follow people because I’m interested in their stuff. I’m not going to stop following someone unless they just post irrelevant content I’m not interested in. Likewise I’m not going to follow someone just because they followed me.

Will this method gain you lots of followers really fast? Yes, probably. Will these people necessarily care what you are writing? Probably not. Pretty sure the German DJ and air conditioner place that followed me yesterday aren’t interested in my potty training stories. But they are interested in my follow back.

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