The Unfollowers, or The Super Annoying Trend of Following Just to Unfollow

I recently tried a marketing lesson thing that was supposed to unlock some sort of magical secret to using Twitter effectively and growing your audience. The main lesson I got out of it: 1) Follow a bunch of people 2) Unfollow them if they don't follow you back 3) Repeat It got more detailed than … Continue reading The Unfollowers, or The Super Annoying Trend of Following Just to Unfollow

Storytellers, The Secret Behind Brand Success

Word-of-mouth has always been the most valuable tool for generating brand success, but how do you get people talking about your brand? When I worked in promotions marketing 15 years ago, we relied heavily on street teams handing out fliers, samples and coupons. I worked in San Francisco and it seemed like every street corner … Continue reading Storytellers, The Secret Behind Brand Success

I Sold My Soul for a Free Pillow

It's all fun and games until you turn it into work, and that's exactly what I did when I signed up for this mission from Smiley360 and Sleep Number. I was having fun, sampling stuff left and right, but high on the prospect of free goodies I took on too much and that was my … Continue reading I Sold My Soul for a Free Pillow