A lot of people ask me about starting a blog and how I got readers. I found one thing that made a HUGE difference in my blog traffic. If you look at my blog stats from where I started with my first post to now, you can see exactly when I implemented this strategy, and how I went from about 200 views a month to 20,000.
So here’s the big secret: I owned it. I basically “came out” as a blogger. Meaning I put it everywhere and I told everyone about it, and I told people it’s what I do instead of just acting like it was a little hobby or not important. I made it important.
I had my first blog for probably 10 years, and I thought I had a good readership. Overall I got maybe 2000 views a month. I wrote about my costume shop, cosplay events and conventions. I never had very many comments or likes, and I didn’t really pay much attention to it. I had no idea how big a blog could be once you really focus on it.
So how do you make it important?
First, make sure your blog is on all your social profiles. I started getting a lot of traffic from Facebook, Instagram and Twitter when I started sharing my posts there. Then I created a LinkedIn account, put on there that I was a blogger and linked my blog. I felt pretty official after that!
I also got a little more focused and accepted the mom blog thing. At first, I wanted a mostly geek-centered blog with crafting, plus movie and book reviews. But what I really enjoyed writing most was my personal stories and doing product reviews. So instead of a geeky blog run by a mom, it became a mom blog with a dash of geek. Once I had a focus, I felt more confident telling people I was a blogger because I felt more secure about answering the usual questions that follow, like, “What’s your blog about?”
It’s been six months since I made the change and became a blogger, not just someone with a blog. While the change was sudden, it takes some dedication to keep the momentum. I notice my stats slipping when I get quiet and stop sharing or commenting on other blogs. It does take at least a small amount of engagement to bring in new readers and stay connected with current ones.
So that’s the big secret. If you want to BE a blogger, you have to let everyone else know you ARE a blogger. Even if it’s just in your own mind to start!
So what’s your number one strategy for increasing blog traffic?