Take a closer look at that product post with all those glowing reviews on Facebook products. Brands are using fake Facebook comments to boost sales, sometimes with fake profiles or by paying people to leave comments.

Even the dead are leaving comments! Just yesterday I read a comment on Silky Peach Cream, posted that day but from a woman who passed away two years ago. It’s an estrogen cream that apparently makes your lady parts feel alive again, because this deceased “customer” was on her second bottle!

How do I know she was deceased? I reverse image searched the profile photo after thinking all the comments looked suspicious, and her obituary popped up.

It was much like the weird book marketing campaign I was sent, which also used a deceased person for a fake Facebook profile. (click the text if you want to read that crazy story)

Fake Facebook Comments and Fake Profiles

Often, you’ll see a Facebook post with a product and tons of glowing reviews. Sometimes they seem a little off. Too perfect, or too many asking all the right questions.

Once you take a closer look, you’ll start to notice many of the profiles don’t quite look real. Or maybe they haven’t been used in years, in the case of a hacked Facebook profile.

Many have either been created by a marketing agency, or the people were paid for their comments. As one person noted on all the Silky Peach Cream reviews:

So don’t be fooled by all those comments and likes. They can easily be bought!

How to Spot Fake Facebook Comments

Facebook comments can be a goldmine of feedback, conversation, and support—but as I’ve pointed out, not all of them are authentic. Here’s how to figure out if all those great comments are legit:

1. Look at the Profile Behind the Comment

Start with the basics: click on the commenter’s profile. Red flags include:

• Recently created accounts with little to no content.
• Suspicious or generic names that don’t match the region or language of the comment thread.
• Profile pictures that are either stock images or stolen (you can reverse image search to check). Although Google does limit the search availabilities when searching for people, an obituary will show if the person is deceased.
• Few friends or followers, and minimal interaction on their own timeline.

2. Watch for Generic or Irrelevant Replies

Fake comments often lack context. They might say things like:

• “Thanks for sharing!” on serious news articles.
• “Inbox me for details” or “DM for promo” with zero relevance to the post.
• Emojis or short phrases that don’t connect to the actual content.

3. Spot Overuse of Links and Spam Tactics

Be cautious if the comment contains:

• External links, especially shortened URLs or links with clickbait phrasing.
• Repeated comments posted across different pages.
• Copy-paste text used across multiple user accounts.

4. Engagement Metrics Don’t Always Add Up

Look at how others are interacting:

• Do the comments have lots of likes but no replies? That’s suspicious.
• Is the same account commenting on multiple unrelated posts? Could be a bot.

5. Perfect Questions

This is a trickier one, because we all have questions. But we don’t all have perfectly formed questions that cover every different aspect of the product. These are often done with the fake profiles or paid for comments.

Use Facebook’s Tools to Report and Block

When you spot something fishy:

• Click the three dots next to the comment to report it.
• Go to the profile and report it if it looks fake.
• You can also block or restrict the user.
• If it’s on your page, hide the comment to prevent it from derailing the conversation.

Will Facebook do anything about it? It depends. I reported the deceased woman’s profile several times from the book marketing campaign and it’s still up.

But I’ve had better success at reporting the profiles that do the spam comments on my own posts. I have successfully gotten some of those profiles removed.

Don’t Take Comments at Face Value

Hopefully after reading this, you’ll learn to take a deeper look at those Facebook comments before believing them. It’s getting harder and harder to trust anything posted online.