I’m just going to come right out and say a lot of “Mom Blogs” annoy me. They are so bogged down with ads and giant photos that I can’t even figure out where the article starts and ends, but I can figure out where to buy a Vitamix blender, save on auto insurance and get the latest bundle on Direct TV.
I know, I know…you’re just trying to make a little money, right? Utilize all that advertising space? But do you have to do it RIGHT IN THE MIDDLE of your damn blog post? It’s at the top, bottom, sidebars and sandwiched all up in there so much that I’m thinking maybe this is really just a GEICO ad that somehow got meshed with an informative piece on dealing with tantrums (observation based on an article that inspired this post, that pushed me over the edge and almost made me have a tantrum)
So here’s my Top 5 List of Reasons Why I Just Can’t Read Your Blog:
1 – Your photos are enormous, so they take forever to load and dominate the page. If you have a photography blog, great, that makes sense. But if you are trying to tell me a story and break up your text with HUGE photos, it’s just annoying. I post photos. Sometimes they are on the larger side, but I try not to have them dominate the text.
2 – You have large blocks of uninterrupted text. Writing for the Internet is different and massive paragraphs without line breaks make it hard to follow. You need to break it up and throw in a photo now and then. Just not a giant one.
3 – You have pop-ups. Does Anyone like these? No. My first instinct is to go around clicking all the little x’s to make them go away. I don’t even care what they say.
4 – Ads everywhere. Look, I understand we need to make a little extra money and even I have given WordPress Word Ads a try, but when they are at the top, at the bottom, in the freakin middle of your blog post…I can’t concentrate on the text at all.
5 – You don’t proofread. Spell check was invented for a reason, use it! And don’t stop there, read over everything and edit for grammar, punctuation, etc. We all make typos, but repeatedly doing so throughout the blog just makes it painful to read. And I know I’m not perfect, but I do make a considerable effort to proofread several times before ever pressing publish. (except that one time I published my rough draft and then wanted to scream and hide under a rock)
Now I know what you are thinking…except for maybe #5, all these things are being done by popular blogs that actually make money. So maybe the trick to making money blogging is to cater to the advertiser and your google stats, and not the reader. And if that’s your thing, then you didn’t get into this for the love of writing and that’s OK. Since I started blogging I’ve learned there are ALL types of blogs from the personal diaries to product reviewers to business machines where you buy into a blog network and craft it to appeal to your local community. There’s short stories, poetry, beauty blogs, foodies, overall lifestyle blogs and my personal niche, the mommy blog. There’s a blog for everything and everybody!
But if you are going to put the time into writing articles you want people to be able to read and enjoy, just please clean it up a little, cut out a few ads and make it easier to read. I’m incredibly distracted already, I don’t need your flashing pop-ups and wallpaper sized photos competing for my limited attention.