For many years I had a blog for my shop. Boutique news, convention wrap-ups, costume stuff, etc. So I thought I knew what I was getting into with this new mommy blogger thing, but noooooo. Just like everything else that relates to parenting, I was wrong about the crazy world of The Mommy Blog.
Mom blogging is a different world
There are networks, tribes, pods, loops… and you have to learn to navigate through them. It’s easy to get sucked into the networking thing and then next thing you know all you are doing is posting and liking and commenting (instead of actual blogging) in exchange for the same on your stuff.
And these people aren’t necessarily interested in what you are actually posting. They’re only interested in the reciprocal like or comment or share. It’s all a big numbers game where people want tons views and followers so they can be seen as an “influencer.” The more influence you appear to have, the more likely you are to get paid for things and get more free stuff.
Is fake engagement worth the effort?
I lasted about ten seconds on an Instagram follow loop. And most of the follows I earned from that have already unfollowed me anyway so it was a total waste of time. It seems like Twitter has a never ending supply of parent bloggers tweeting and retweeting every little thing. I’ve been pretty stingy with my blog follows, only following back the blogs that appear to have content I’m interested in reading on a regular basis.
I’ve been able to stay out of the mama drama for the most part. I participate in one Facebook group with a small group of blogging ladies that are pretty awesome. Our rules are relaxed and we haven’t had to do the dreaded Facebook ban on anyone.
I don’t plan on getting sucked into it since I don’t have the time to go leave fake likes and comments all day. And I prefer my readers to be real as well. So if you are reading this, liking and commenting, then thank you! I really enjoy reading the comments and knowing they aren’t just some reciprocal compulsion.
I still have a lot to learn in the business of mom blogging and blogging in general. My goal is to keep things fun and keep enjoying it and definitely Not get too obsessed with stats and shares and how many likes something gets. Of course I pay attention to that stuff! But really, it’s just exciting to be writing something people are actually reading. So again, thank you for being here!